Download this chapter guide to get all the answers to your questions and more, including:

  • What is healthcare CRM?
  • How can it help my organization?
  • How can CRM be used to further my marketing team's goals?
  • What are some common and advanced features of a CRM?
  • Why is CRM such a buzzworthy topic in healthcare?
  • How can CRM be used to further my healthcare consumer experience goals?

With an overview of the healthcare customer relationship management solution market and insight into how to evaluate a CRM technology for your next investment, this chapter is a concise introduction to healthcare CRM. Whether you're new to the CRM market or just looking to advance your data-driven strategies, this guide will get you started on the right path.