Download this chapter guide to get all the answers to your questions and more, including:

  • Is my organization ready for healthcare customer relationship management (CRM) software adoption?
  • What do I need for an organizational strategy and cross-functional team buy-in for CRM?
  • Are we ready to select a CRM vendor, or do we need to do some more work around strategy, support, or integration preparedness first?

Investing in new technology, especially one that helps improve data-driven marketing efforts, isn't a simple click-to-purchase transaction. You need to understand how to pave the way for implementation and beyond, if you're going to demonstrate a downstream ROI. Including a readiness self-assessment worksheet for CRM, this chapter shows you a clear-cut path to organizational preparedness to ensure you achieve the results you want from a healthcare CRM.

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