Download this guide and get the answers to all your questions and more, including:
• Does my organization need a new healthcare website and content management system (CMS) solution?
• What deployment model is right for us?
• How do changing consumer behaviors impact our selection?
• What common and advanced features should a contemporary healthcare CMS include?
• What steps should we take to select the right CMS for our needs?
• How do we build a business case and convince internal stakeholders to act?
• How does my organization advance its personalization strategy?
• How do we measure CMS success?
• What does the future of healthcare CMS look like?
We’ve also included tactical tips and a worksheet to walk you through the process of selecting a CMS and implementing a new hospital website (or websites), including creating a shared vision and roadmap for overall organizational success.
Website strategy today means figuring out how to meet consumer expectations and deliver value to drive engagement, loyalty, and more. If your progress against rising healthcare consumer expectations is painfully slow, it might be time to move away from your legacy web content management system to a web solution with the feature sets, architecture, deployment model, and cost structure that can speed up your digital transformation efforts.