Download this chapter guide to get all the answers to your questions and more, including:

  • How do I build a business case for healthcare CRM and convince internal stakeholders to act?
  • Do I need to convince teams outside of marketing of the need for CRM?
  • Does my business case need to be more focused on enterprise-wide consumer experience applications?
  • What topics and tone should my business case follow?
  • How can I present the cost and future benefits in an effective manner?
  • What timeline to implementation and early success should I prepare my executives for?

When you're preparing to invest in a healthcare customer relationship management solution, convincing executives and other stakeholders of the benefits and downstream ROI of the technology should be your top priority. Whether you're looking to leverage healthcare CRM for a marketing-focused use case or a more enterprise-wide strategy, this guide offers tips, sample scripts, and more to help prove your case.