Social media marketing’s power helps us effectively connect and share information instantly. Done well, Facebook marketing can help your healthcare organization grow while promoting better health for your population. But when you have to juggle boosting multiple service lines, managing individual provider’s online reputations, and driving awareness and loyalty for your overall brand, you need concrete strategies and a sustained social marketing effort to be able to harness Facebook’s power for good.

This playbook offers tactics and strategies to help you maximize your social media marketing efforts and ad budget across your healthcare organization. Discover Facebook-specific best practices, based on our years of successful campaign experience with clients, as well as individual service line tips for messaging and more. We’ll walk you through lead management, testing, and optimization so your Facebook advertising efforts can crush the competition.

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