When a consumer experiences a healthcare "zero moment of truth" -- that is a new symptom, diagnosis, address, or insurance plan -- Google is likely the first place they'll turn in their journey to choose the right provider. When they hit that SERP (or search engine results page), will your local listings be at the top, easy for them to see and click? If you’re trying to improve your Google ranking for local search, do you know how to optimize your website and campaigns beyond including local SEO keywords?
This eBook outlines "The Big Five" Local Search strategies for provider brands to dominate local search using a balance of earned, owned, and paid media best practices. It offers practical advice and specific steps to take to acquire more new patients and drive service line revenue. From online reputation management to local listings, paid ads, and more, you’ll find concrete tips to help your organization become the leader of the Google Local Pack.
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