Healthcare marketing's role is rapidly evolving in today's world of data, attribution, and consumer experience. But, with all this change comes significant growing pains. No matter whether you work as part of a small healthcare marketing team at a rural hospital or as part larger marketing group for a multi-system healthcare organization, these challenges on the road to success can make your day-to-day work life frustrating.

This report, based on an informal 2018 survey of healthcare marketers, outlines the common challenges, problems, and issues all healthcare marketers face. Plus, gain insight on how to move forward and reach your goals more easily in the future.

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