If part of your marketing strategy doesn’t include dominating Google’s search results, it’s time to reevaluate your approach! Google is a major channel in your consumer’s journey and it’s critical to capture the consumer’s attention at this important touchpoint.

Laurie Koch, Website Content & Strategy Manager with Bon Secours Health System will share how her lean team of in-house marketing professionals were able to vastly improve their digital presence. Utilizing Influence Health’s technology and strategic services support, they executed a solid search strategy that included both paid search ads and optimized local listings – a delicate balance that won valuable real estate in Google’s search results for targeted consumer search queries.

 

Presenters
Laurie Koch
Laurie Koch
Website Content & Strategy Manager
Bon Secours Health System
Nate Closser
Nate Closser
Manager, SEO & Directory Management
Influence Health
Matt King
Matt King
Strategic Marketing Partner
Influence Health