Does your healthcare organization want to deliver a personalized digital consumer experience, but you’re not sure how to get started? As part of Greystone's Backstage Pass webinar series, listen On Demand to Advocate Health Care and Influence Health's panel of healthcare consumer experience experts discuss:

• Why personalization strategies matter in healthcare
• Understanding what you know about your consumers right now
• How to identify which business goals can be supported with personalization
• Establishing a targeting + A/B testing strategy to support your business goals
• Getting your feet wet - start small and then develop an expansion strategy
• Measure, refine, rinse, repeat

Backstage Pass

Presenters
David Good
David Good
Senior Digital Content Specialist
Advocate Health Care
Juanita Baker
Juanita Baker
Digital Strategy & Marketing Consultant
Influence Health