Join healthcare marketing experts Julie Goldstein-Dunn, Marketing Manager of SEO, SEM, and Analytics for Henry Ford Health System, and Giselle Bardwell, VP of Strategic Web Services for Influence Health, as they discuss how and why directory listings management is essential to modern healthcare marketing. After all, if consumers can't find you, they can't choose you!
On this webinar you will learn how Henry Ford Health System turned their pain into gain by outsourcing directory listings management with an experienced, dedicated team of Influence Health specialists who deployed a 3-phase approach that allowed them to:
- Claim and cleanse listings across search and social channels
- Optimize listings by including rich media such as images and video
- Monitor consumer reviews and mentions on review and social sites
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