Today’s healthcare consumers expect digital experiences that flow seamlessly from search to social to your website and beyond. Whether they’re selecting a provider or searching for a diagnosis, healthcare consumers want your brand, messaging, and content to provide the same quality experiences they get from other industries. If you fall short, you could lose their attention and their business.
Join Influence Health’s strategy, content, and tactical experts Giselle Bardwell, Emily Brown, and Matt King for an interactive content workshop series that examines the entire consumer journey, discussing strategies and content to help you convert more prospects into patients.
In Part 2 of this 4-part series, we'll focus on consumer engagement – what strategies, touchpoints, and content keep consumers interacting with your organization. Come away with practical tips, creative ideas, and insight into how to grow your service line with a strategic, consistent approach to content.