Healthcare marketers are feeling increased pressure to prove ROI – your media spend is measured, carefully scrutinized, and expected to deliver maximum effectiveness. Whether you’re buying an ad on social media or search, you need to carefully track and measure so you know when and how to adjust your campaign to avoid wasted ad spend.

It seems overwhelming now, but hear how Children’s Hospital of The King’s Daughters successfully used an intelligent database, enhanced digital recipes, and dedicated lead management practices to report a 4:1 ROI on their digital marketing investments. It could be you next!

Presenters
Ridgely Ingersoll
Ridgely Ingersoll
Director of Marketing & Public Relations
Children’s Hospital of the King’s Daughters
Kamilah Amir
Kamilah Amir
Client Partner
Influence Health