When embarking on a new bariatrics campaign to grow service line business, Baptist Health took a collaborative approach.

The pilot program involved three facilities, and features such as a highly trained call center, lead management forms integrated and embedded across channels, and trackable phone numbers were rolled out as the campaign progressed.

Understand how open lines of communication helped facilitate implementation and question resolution during the entire campaign. Leveraging healthcare-specific expertise in campaign targeting, lead management, and measurement allowed Baptist Health to double-down on their own team’s skills for improved success.

Hear how Baptist Health used a combination of in-house expertise and outsourced strategic services and technologies to maximize the efficiency of a new bariatrics service line campaign in real-time and ultimately increase patient engagement.

Presenters
Katie Jimenez
Katie Jimenez
Digital Strategy Manager
Baptist Health
Brett Keenan
Brett Keenan
VP, Client Strategy
Influence Health