Search Engine Optimization

Services

Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

Influence Health's SEO Services put you at the front of the pack, at the top of the search engine results, helping your site get found by qualified prospects that convert from clicks into quantifiable leads and revenues. Whether you’re building a new website or want your existing site to work harder for you, Influence Health will design a plan to help you achieve your objectives online.

What is SEO?

Considering 77% of healthcare consumers use a search engine to research health conditions and providers prior to scheduling an appointment, SEO services are a critical strategy to ensure your related content and services are highly visible in search results. Our exclusively healthcare-focused SEO services also help drive growth by sending more qualified traffic to your website(s).

There’s no need to invest in SEO services for your entire site if your immediate need is to improve visibility and growth of a specific service line. Influence Health’s turnkey managed marketing service and our team of SEO experts go to work for you providing everything from SEO strategy consultation to comprehensive execution to measurement support for patient acquisition, service-line promotion, and nurturing programs.

Crush the Competition

Make it easy for consumers to find your organization and providers online, and provide the information they value most when selecting a healthcare provider. Our team will audit your current web presence by:

  • Interviewing stakeholders to understand strategic goals
  • Performing a full website audit and technical assessment
  • Analyzing your competitive landscape in search
  • Assessing your mobile web presence
  • Reviewing your backlinking profile

Convert More Site Visitors

Targeted “bottom of the funnel” conversion strategies result in more phone calls and form fills from qualified prospects actively seeking your services today. Our team helps you execute your SEO plan and strategy by:

  • Writing and/or editing content, using SEO and usability best practices
  • Infusing strategic keywords into metadata and on-page elements
  • Adding calls-to-action with trackable conversion points
  • Submitting directory listings for on-page optimization
  • Implementing all recommendations

Compete for High-Value Service

Focused service-line and procedure strategies provide a distinct competitive advantage against key competitors in local hospital markets. Our team helps you research improvement opportunities by:

  • Finding and selecting high-value keywords
  • Analyzing local search trends for geo-targeting
  • Recommending information architecture enhancements
  • Identifying new content opportunities

Measure SEO Performance

We go well beyond local ad agencies to help you calculate appointments, procedures, revenue and ROI, and optimize strategies for profitable growth. Our team helps you measure your success and opportunities for growth by:

  • Providing monthly reports tracking keyword ranking, lead tracking, organic search traffic, and overall site performance, including mobile
  • Generating in-depth reports comparing search performance to baseline and competitors
  • Going a step further to help you evaluate effectiveness in regards to new appointments, procedures and revenue