When University of South Alabama Health System's local daily newspaper announced it would be reducing its publication frequency to just three times per week, USA knew it would be more difficult to reach their target audience. In response, they redirected the budget for promoting their weight-loss surgery program from traditional print ads to a digital campaign.
This Webinar features Bernell Dorrough and Daniela Werner from the University of South Alabama Health System who explain how your organization can use digital tactics to:
- Increase volumes in high-value service lines
- Attract and acquire new patients
- Measure and optimize digital marketing campaigns
- Grow brand awareness and loyalty in your community