Digital Channels for Service Line Growth

Learn how addressing unique service line challenges increased digital engagement for Brookwood Baptist Health.

Are you currently using digital channels to maximize service line volume and revenue? Or have your digital campaigns stalled?

Join Laura Brooks Bright, Marketing Strategist at Brookwood Baptist Health, as she shares how a fresh plan for digital marketing jump-started her mental health campaign. The webinar will discuss how using Persuade from Influence Health, alongside a new call center and script, equipped Brookwood to better consider the outcomes for patients and more efficiently route calls and appointments.

Download this webinar to learn:

Why all digital campaigns are not the same, and how you can achieve better results with Influence Health

What challenges to consider when deploying campaigns for different service lines

The importance of lead management processes and how they impact campaign outcomes



Laura Brooks Bright, Marketing Strategist, Brookwood Baptist Health:
Laura joined Brookwood Baptist Health (formerly Baptist Health System) in July 2014 as a Marketing Strategist. Laura brought excellent experience to the team following her tenure as marketing manager over hospital-based service lines for Brookwood Medical Center. In her current role, she works closely with hospitals to determine strategic marketing goals, measure outcomes and guide marketing strategy execution.


Hillary Hunter, Client Marketing Partner, Influence Health:
A Hillary is a Client Marketing Partner for Influence Health, serving as primary project manager for digital marketing support to leading hospital and healthcare clients. She also facilitates performance and result presentations for key client stakeholders, while identifying optimization and improvement opportunities for campaigns. Prior to Influence Health, Hillary worked as a senior account executive for a pharmaceutical marketing consulting agency.


Michael Sengbusch, General Manager, Predict & Persuade, Influence Health:
Michael has spent the past 15 years designing and implementing cloud-based enterprise software applications in the healthcare and supply chain industries. At Influence Health, Michael currently is the General Manager for the Predict and Persuade technologies. Previously his work at BrightWhistle produced the latest generation of healthcare digital marketing technology, landing BrightWhistle as a 2014 Facebook Innovation Competition Award winner.