directory-listings-management

Managing Local Directory Listings for a Large Healthcare System

Even before Provena Health and Resurrection Health Care merged into Presence Health, the organizations struggled to maintain accurate and consistent online listings—a crucial task for winning patients in "near me" search moments. Fixes occurred only after the CEO flagged incorrect location information online or when patients could only find old phone numbers for a physician practice. Even changes that were submitted would often inexplicably revert to dated information. No one had the time or in-house resources to manage the upkeep.