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Brookwood Baptist Health Maximizes ROI Using Digital Strategies for Service Line Growth

Brookwood Baptist Health, the largest primary care network in the state of Alabama, comprised of five hospitals and dozens of specialty centers, saw a need and opportunity to utilize digital marketing to take away the stigma associated with the state’s second largest health concern – mental health. They previously utilized broadcast spots, community sponsorship and print/digital advertising through Google and Facebook to help with this sensitive issue. After their initial Google and Facebook campaigns resulted in high costs with minimal engagement, they turned to Influence Health to help them accomplish their goals more efficiently.