Continue to nurture leads and patient relationships with personalized email campaigns deployed directly from the Digital Marketing System console. Email consumers based on status, upload custom email lists, associate trackable phone numbers and landing pages to the email campaign, and track all leads generated by a single or multiple campaigns. Build a Custom Facebook Audience comprised of visitors to your website or campaign landing pages and re-engage the consumers who don’t convert by displaying related ads directly in their Facebook Newsfeeds.
Print campaigns remain highly effective for promoting healthcare services and, when combined with your digital strategy, can form an ideal multi-channel marketing program. Using digital variable print capabilities, the Digital Marketing System can leverage demographic data to include relevant imagery, content, and calls-to-action on print pieces tailored to audiences most likely to respond favorably to offline messages. Variable newsletters allow you to reach your patients directly with health and promotional articles most relevant to them.