West Texas Orthopedics of Midland Health was struggling to get the right consumers through the door. Orthopedic competition in the market was so steep that, despite best efforts, the marketing team needed a partner to help them surpass their direct competitors and strategically target the right patients. In order to improve name recognition, drive appointments, increase ROI, and promote the addition of two new orthopedic surgeons, they partnered with Influence Health to make changes to their marketing strategy.