With incorrect local directory listings and a growing need for efficient and effective online reputation management, the Henry Ford Health System was experiencing a big problem. An obvious lack of resources created a great challenge for improving the accuracy of their local directory listings and allowed for only a minimal focus on location listings and no time for correcting physician listings. At the same time, their lean team was only responding to comments and reviews on their social channels but were just scratching the surface of truly managing their online reputation.
Henry Ford outsourced its directory listings management with Influence Health, where they were able to rely on an experienced, dedicated team of specialists to work for them while also utilizing new technology that brought online conversations into one platform where they could be effectively managed.
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