Carilion Clinic launched a targeted effort in 2017 to clean up their directory listings. Inaccuracies across multiple third-party sites were hindering traffic to their website, which meant they were missing potential customers. Carilion worked with Influence Health to manage the enormous amount of work required to effectively improve listings and increase site visits – and beat the competition.
Watch Carilion’s Senior Consultant, Cathy Miles, tell the story of how they increased accuracy, visibility, and conversions by working with Influence Health to clean-up and manage their listings. Now when it comes to investing in a local listings management program versus a TV commercial, she would put every dollar into local listings.