Bon Secours' homegrown marketing strategy wasn't dominating Google's search results—it was time to reevaluate their approach. In addition to their awareness that a successful paid search strategy was no longer a luxury, but a necessity; they also had an immediate need to have correct and consistent NAP (Name, Address, Phone) information for their facilities and providers in local search. The workload was overwhelming, so Bon Secours St. Francis partnered with Influence Health in a successful two-pronged approach that helped them master findability and clickability in targeted search results.