Managing local listings was quickly becoming a critical topic within the healthcare industry. A large, integrated health system in the Midwest was using a small media buying agency to help claim various listings on Google and Bing. However, the wait for postcards or phone calls to verify listings made the process extremely long and required a lot of effort to verify even a single listing across major search engines and multiple healthcare directories. This simply wasn’t a successful solution.
The system’s team needed an industry expert partner to identify and outline steps for their success and to offer the technology and manpower to achieve established goals.