April 17, 2017

Healthcare marketing and healthcare technology are rapidly changing, and staying on top of the news can be challenging. Tune in here each week for our roundup of the top stories that impact our industry.

Women Are Re-Creating This Magazine Cover To Break Stereotypes Of What A Surgeon Looks Like

From: BuzzFeed

Share On more Share On more Share On more Share On more The April 3 edition of the New Yorker magazine featured this cover illustration by French artist Malika Favre. The striking image – showing four women in surgical masks looking down at an operating table – was noticed by Susan Pitt, who specialises in endocrine surgery at the University of Wisconsin. "The New Yorker issue came out right before I went to our annual American Association of Endocrine Surgeons meeting," Pitt told BuzzFeed News.

Study: Yelp reviews can provide new insight to hospital execs

From: Healthcare and Health IT News

The study found the Yelp reviews to be disappointing in some ways but surprisingly valuable in others. The research notes Yelp is free vs. millions of dollars per year to develop the annual HCAHPS results. In order to compare the Yelp data to HCAHPS data, the researchers used natural language processing to dissect the Yelp narratives and place the information into the same categories used by the HCAHPS.

Google, virtual reality, AI and healthcare: A perfect equation

From: MedCity News

During a HITLAB live streamed discussion at Columbia University Medical Center, Olivier Rabenschlag, head of creative at Google, discussed how the tech giant is impacting the healthcare space.

Gartner?s Sorofman: ?The Most Progressive CMOs Think Like CEOs?

From: cmo.com

For the most progressive CMOs, digital marketing now sounds a lot like color TV, says research VP Jake Sorofman. He provides a sneak peek at what hell be discussing at Gartners Digital Marketing Conference next month.

The future of digital marketing will curate the clutter: Forrester analysts

From: Luxury Daily

Concierge-like digital algorithms will be prevalent in the future By Danny Parisi NEW YORK – The future of marketing may see consumers desiring a break from the glut of content that comes through the various digital channels of their lives and moving towards a simpler, cleaner and more curated digital experience.

A Quick Look at MACRA in the Twittersphere – Macra Mondays

From: EMR and EHR

This post is part of the MACRA Monday series of blog posts where we dive into the details of the MACRA Quality Payment Program.

MACRA is still an extremely hot topic and so there’s a lot of discussion about it happening on Twitter and other social media platforms. For today’s MACRA Monday I thought I’d highlight a number of tweets about MACRA that might help you in your efforts.

April 2017 GreyMatters

From: greystone.net

Online reviews have become very important as consumers make choices about products and services. In fact, 92% of consumers read online reviews, compared to 88% in 2014. And online reviews are important to almost 60% of patients when they are looking for a doctor. However, in a recent study published in JAMA, physician-rating sites were found to be limited in scope and usefulness.

Efficient care team communication improves patient safety and experience

From: Becker's Hospital Review

Communication matters, especially in hospitals and healthcare systems where patient care, safety and well-being are the No. 1 priorities. As the chief information officer of Halifax Health, one of my top priorities is to ensure care teams connect quickly and securely at every step along the patient journey. To be successful, my team and I must stay ahead of healthcare technology trends.

Meet the director of a Penn Med center working to marry health care and social media

From: The Daily Pennsylvanian

Yelp and Twitter may not be the most obvious places to gather information on health care and hospital management, but the director of Penn Medicine’s new Center for Digital Health, Raina Merchant, will do just that. The new center was founded to provide a connection between technology, social media and health care.