Posted: September 18, 2017

Healthcare marketing and healthcare technology are rapidly changing, and staying on top of the news can be challenging. Tune in here each week for our roundup of the top stories that impact our industry.

BrandPost: The Modern Thinking Divide: How Successful Companies Boost the Customer User Experience

From: CIO.com

As customer expectations soar sky-high and companies dig deep to determine how to meet user needs, it’s clear that one of the biggest challenges facing today’s organizations is the move from being product-based to becoming customer and experience-focused. At the core, this is a deeply-transformational effort that centers on creating memorable and unique experiences that drive loyalty, as opposed to creating products and pushing them through a particular channel.

What is SEO in 2017? How It's Changed, and Where We Are Now

From: HubSpot Blog Homepage

As marketers, we've gotten quite good at evolving our playbooks when it comes to SEO. But the changes we've seen to this point are nothing compared to what's coming next. We're no longer in the "early stages" of a new era of search -- we're here, now, witnessing new trends and best practices unfold in real time. First, it was an era tied closely to patterns such as mobile, social, and voice search, among other things.

How Frequently Should I Publish on Social Media? A HubSpot Experiment

From: HubSpot Blog Homepage

Which networks should they use, what should they write, how frequently should they post, and does the time they post really matter? I analyzed HubSpot customer data for one week during the month of June -- comprised of a total of roughly 10K different accounts on each different platform, as well as 15K posts to Linkedin company pages, 25K posts to Facebook business Pages, and nearly 60K posts on Twitter.

Call9 raises $24M to replace seniors' ER visits with virtual visits

From: MobiHealthNews

Brooklyn-based Call9 has raised $24 million in a new round of funding. Redmile led the round, with additional investments from Index Ventures, Refactor, YCombinator, Western Technology Investments, and other undisclosed investors. This is the second round of funding for the company, which raised $10 million in January 2016. The new funding will be used to scale Call9’s operations. Call9's video visits service connects nursing home patients to an emergency room doctor.

FDA permits marketing of mobile medical application for substance use disorder

From: fda.gov

Today, the U.S. Food and Drug Administration permitted marketing of the first mobile medical application to help treat substance use disorders (SUD). The Reset application is intended to be used with outpatient therapy to treat alcohol, cocaine, marijuana and stimulant SUDs. The application is not intended to be used to treat opioid dependence.

Is Social The Killer App For VR?

From: cmo.com

VR technology is with us, and brands are experimenting. Does it have a chance to become mainstream? Yes, because it helps us connect with each other in a more effective way.

The Convergence Of Health And The Internet of Things A Revolution In Healthcare

From: healthitoutcomes.com

By Dr. David Liepert

No matter how healthy you are, you can always get better and you can always get worse. Meanwhile, our medical system remains focused on intervening only after a person’s health declines. Current professional care is reactive rather than proactive and preventive care remains relatively “hit and miss.” Our evaluations of intervention and response remain intermittent and what little health information is available is shared poorly between clients, clinicians, and healthcare facilities.

Consequently, chronic diseases such as heart disease, cancer, and stroke account for more than 50 percent of all deaths each year and are responsible ...

VisualDx using Apple’s Core ML to automate image analysis for non dermatologist doctors

From: MedCity News

Physicians take an image with their iPhone or iPad of a skin discoloration and automatically receive three possible diagnoses classified as a weak match, good match, and best match.

Pediatric Health System Uses Telehealth to Help Patients During Hurricane Irma | H&HN

From: Hospitals & Health Networks

Learn how to manage small flies in the health care environment by implementing an integrated pest management program.

How analytics can help hit 5 key targets in value-based care

From: Health Data Management

Value-based care contracts have quickly emerged as the new standard of care delivery, with the Health Care Transformation Task Force noting that 41 percent of its members were in a value-based payment arrangement at the end of 2015. Under this new reimbursement model, healthcare paybacks are directly tied to the quality of care provided rather than the quantity of care.