Posted: September 11, 2017

Healthcare marketing and healthcare technology are rapidly changing, and staying on top of the news can be challenging. Tune in here each week for our roundup of the top stories that impact our industry.

This Futuristic Doctor’s Office Is Rolling Across The United States

From: BuzzFeed

The Google and Uber veterans behind Forward, a new San Francisco health care startup, want to bring their vision for reinventing the doctor’s office to the wider public — so they’re putting it on four wheels. In January, Forward opened its first concierge clinic in downtown San Francisco. It’s complete with slick tools like iPads to check in patients, biometric-reading body scanners, blood and genetic tests, and giant interactive screens that display your vital signs during visits.

4 reasons why health care communicators should be on LinkedIn

From: Health Care Communications

The health care industry isn’t what it used to be. Sixty years ago, it was possible to make it as a small-town family physician with nothing more than a medical degree on the office wall. These days, the world of health care is much larger, more complex, and it’s not just what you know–it’s whom you know. Health care professionals swim in a sea of networks, particularly having to do with insurance companies.

A skirmish over the HITECH era

From: MedCity News

In the latest issue of The New England Journal of Medicine, a group of former national coordinators and a duo of health IT executives take different perspectives on the impact of the HITECH Act.

How To Deliver Against The Experience Promise

From: cmo.com

It all starts with finding out who your customers are and what they really want. Don’t base this on assumptions. Base this on real data that you already have.

BrandPost: Federated Analytics and the Rebirth of Data Science

From: CIO.com

Until recently, data scientists could design algorithms with the assumption that the data to be explored would be brought together in a single, centralized repository, such as a data lake or a cloud data center. But with the explosion of data and the rise of the Internet of Things (IoT), social media, mobility and other new sources of data, the paradigm is shifting. We can no longer assume that data can all be brought into a single repository for analysis.

International expert updates aged care IT use in Australia

From: Home - Australian Ageing Agenda

The use of information technology is beginning to play a large role in the effort to provide higher quality of care in residential care facilities in Australia, according to early findings of an international study. Australian aged care administrators have responded positively to an invitation to participate in an international survey assessing information technology (IT) capabilities, extent of IT use, and degree of integration in resident care and clinical support areas of healthcare.

How blockchain could help boost healthcare security

From: Health Data Management

If we were to make a word-cloud of buzzwords, I have little doubt that blockchain would be represented by a very large font. Despite the potential risks and unknowns around blockchain, there does appear to be some incredibly exciting and useful implementations around this kind of technology across many industries, especially for healthcare. Blockchain refers to a digital method of making, recording and validating transactions of virtually any kind.

Satisfaction Savvy: How Providers Can Enhance Patient Experiences And Achieve Financial Success

From: healthitoutcomes.com

“The customer is always right” is a popular adage in service industries. But what about in healthcare, who knows more about what healthcare consumers need – patients themselves or their providers? The concept of patient satisfaction is something a lot of healthcare providers struggle with. For one thing, providers are not always clear on what drives satisfaction.

Digital Marketing Mistakes: What To Avoid When it comes to marketing your brand online

From: Forbes Welcome

Being aware of the most common digital marketing mistakes can help ensure your brand avoids them in the future, so with that in mind, here are some of the biggest missteps brands routinely make.

Facebook held a breakfast to promote 'clinical trials strategy'

From: cnbc.com

Facebook's ad sales team is hitting up the drug industry. On Thursday, the company's New York-based health unit hosted an invitation-only breakfast for pharmaceutical marketers to learn about targeting users for their clinical trials. CNBC viewed a copy of the invitation, which asked participants to attend a presentation on the company's "new clinical trials strategy." Facebook is already widely used by clinical trial recruiters. The sector is a massive revenue opportunity for the company.