Posted: October 2, 2017

Healthcare marketing and healthcare technology are rapidly changing, and staying on top of the news can be challenging. Tune in here each week for our roundup of the top stories that impact our industry.

Study: Mobile to capture 80% of search budgets by 2021

From: mobilemarketer.com

share Brief: Marketers will boost the portion of their search advertising budgets on mobile media to 80% by the end of 2021 from about two-thirds this year, according to a forecast by researcher eMarketer . The mobile growth will follow a shift in consumer behavior, as more people use their smartphones to find nearby businesses like restaurants, movie theaters or locations, MediaPost reported .

Employee Advocates: Boost Marketing Content on Social Media | MarketingProfs

From: marketingprofs.com

Imagine you just invested a lot of time and resources in your next content masterpiece. You did third-party research, interviewed industry experts, carefully crafted the copy with your target persona in mind, and pulled out all the stops to design a visually compelling piece. You then released it into the wild through all your Web and social channels and sat back, waiting for it to become the next viral sensation. But then the unthinkable happened: No one shared it (gasp!).

Proposed rule would let VA caregivers practice telemedicine across state lines

From: MobiHealthNews

A new U.S. Department of Veterans Affairs proposed rule would allow VA telehealth providers to more easily administer care across state lines. “The Department of Veterans Affairs proposes to amend its medical regulations by standardizing the delivery of care by VA healthcare providers through telehealth,” states the proposed rule, which will officially be published Oct. 2.

In-Depth: Recent hurricanes show that with proper preparation, telemedicine shines during disasters

From: MobiHealthNews

As wide swaths of the southeastern US work to recover from the recent spate of hurricanes, they won’t be reliant on local health care providers alone. Since Hurricane Harvey began threatening the Houston area in late August, telemedicine vendors and healthcare providers alike have opened up their lines to receive emergency calls and support relief efforts free of charge.

Blood testing via sound waves may replace some tissue biopsies

From: MIT News

Microfluidic device uses acoustics to quickly analyze blood for signatures of cancer and other diseases. Cells secrete nanoscale packets called exosomes that carry important messages from one part of the body to another. Scientists from MIT and other institutions have now devised a way to intercept these messages, which could be used to diagnose problems such as cancer or fetal abnormalities.

Health Business: How Design Can Shape The Future Of Healthcare

From: Smart Design

But, dramatically rising costs, changing policy and declining quality of care make for a complex reality. Innovation from across the industry is also transforming the dynamic between patients, physicians, hospitals, insurers and pharmaceutical companies. With countless sources of information online, wearables to track our personal stats, apps to diagnose, and new services emerging, patients are becoming increasingly empowered to manage their own health experiences and outcomes.

New wellness study shows just how sticky wearables can be, even among seniors

From: MedCity News

The interest in improving the sustained use of wearables goes beyond employer programs, according to the Annals of Internal Medicine study. It also applies to data collection for precision medicine initiatives to better target interventions.

6 ways to demystify your messaging for patients | Articles | Pharma

From: Health Care Communications

Still, many marketers often use complex words that only doctors and nurses—who have special education and training—would understand. Doing so impedes communication with patients and consumers at large. When someone can’t comprehend health care language, they probably won’t use medicines correctly or get the care they need for their symptoms or illnesses. Free Download: Discover how health care organizations can move forward in an evolving PR world.

Qualcomm Life, Benchmark team up to develop cheap, disposable health monitoring patches

From: MobiHealthNews

Qualcomm Life is working with electronics company Benchmark to create low-cost, disposable biometric patches that will help hospitals to monitor patients inside and outside the hospital. “Basically, we’ve had demands from a lot of different customers for a lower-cost connected disposable patch sensor technology to use for a number of different cases and a number of different reasons,” Qualcomm Life President Rick Valencia told MobiHealthNews.

Forget what the doctor said? This MD records visits so you can listen back - Home | White Coat, Black Art with Dr. Brian Goldman | CBC Radio

From: CBC.ca

Dr. James Ryan, looking at the interface for Small Brain Records, a platform he developed that allows patients to listen back to office visits, and add notes and questions to their chart. Studies have shown that patients forget between 40 and 80 per cent of what they hear from their doctor, immediately after the visit. But there's a movement afoot ot address that.issue.

No Money, No Problem: 5 Content Marketing Strategies For A Shoestring Budget

From: business2community.com

Sure, you can throw hordes of cash at paid ads on Facebook or email and hope that something sticks with audiences. But you’d be far better off making like the majority of business owners today who are investing their hard-earned resources into content marketing. With 70% of marketers upping their content output in 2017, a content-driven approach offers a win-win outcome as you generate leads and grow your reputation at the same time. Let’s be honest, though.