May 8, 2017

Healthcare marketing and healthcare technology are rapidly changing, and staying on top of the news can be challenging. Tune in here each week for our roundup of the top stories that impact our industry.

7 ways to repurpose content | Articles | Home

From: PR Daily News

Before getting into how you can repurpose your original content, let's look at why you should do so. First, you'll ensure your content lives longer. Sure, you can share the same article over and over again, but that doesn't mean it will live longer. It just means you will bore your audience. Second, you have the chance to reach more people when you adapt your PR content to each social media channel, and you'll bring more traffic to your website and blog.

Bayer’s special envoy to the world of digital health

From: MedCity News

Ahead of his participation in a breakout panel at MedCity INVEST in May, Bayer’s U.S. head of digital innovation Dirk Schapeler discussed his role unique role finding and partnering with compatible digital companies around the world.

Complexity, Constant Change, And The CMO Of The Future

From: cmo.com

Current chief marketing officers are dealing with multiple channels and specialists in their network. They need to have a broad range of expertise. And this is not all.

Why All the Hype around Analytics?

From: HIMSS

In just a few short years, jobs in analytics have become some of the most competitive postings in health IT.

Designing Effective PPC Landing Pages for Mobile Devices: Advice From Real Experts

From: Home | AllBusiness.com

By Chris Gregory | In: Mobility , Search Engine Marketing As Google Support explains , “Landing page experience is AdWords’ measure of how well your website gives people who click your ads exactly what they’re looking for—quickly and effortlessly. Your landing page is the URL people arrive at after they click your ad, and the experience you offer affects your Ad Rank and therefore your CPC and position in the ad auction.

The Doctor Will Connect With You Now

From: thehealthcareblog.com

By JOSEPH KVEDAR, MD

One of my advisors has a great perspective on healthcare delivery from the large system perspective.  He served as the chief of staff to our last CEO.  Recently, he posed an incisive question to me.:

“Joe, when are we going to take all of these digital health concepts from the 30,000 foot level and get them into that 10 minute window that the doctor has with the patient?”  It is not hyperbole to say that this put the last 20+ years of my career in a whole different perspective.

I remember in the early 1990s ...

eHealthcare Leadership Awards

From: Strategic Health Care

Plain-English Health Care, publisher of eHealthcare Strategy & Trends and Strategic Health Care Marketing, invites you to participate in the 18th annual eHealthcare Leadership Awards. This leading awards program, which draws some 1,000 entries, exclusively recognizes the very best websites and digital communications of healthcare organizations (both large and small), online health companies, pharmaceutical/medical equipment firms, agencies/suppliers, and business improvement initiatives.