Posted: May 15, 2017
Healthcare marketing and healthcare technology are rapidly changing, and staying on top of the news can be challenging. Tune in here each week for our roundup of the top stories that impact our industry.
Our society is obsessed with millennials. We want to eat like them (“I’ll have the quinoa kale risotto, please.”), dress like them (hoodies) and talk like them (“on fleek” = “perfect,” just in case you were wondering). But healthcare marketers spend little time trying to talk to them. That’s a missed marketing opportunity.
An audience of individuals - leading marketers are investing in a first-party future | Econsultancy #hcsm #hcmkg https://t.co/0bV9BhBvJ2
From: MedCity News
Mayo Clinic CIO Christopher Ross, who will deliver a keynote speech at MedCity INVEST, talked to MedCity News about machine learning, AI and more.
- Nearly half of the global business landscape, including the healthcare industry, are currently unable to find staff with the talent and skills to help them reach their big data analytics goals, according to a new survey from Teradata. While 96 percent of business leaders believe that a big data analytics strategy is vital for the future success of their enterprises, just six in ten are satisfied with the way they manage their information assets.
In this 5-minute video, you'll learn everything you need to know when writing a call to action that gets results.
From: Becker's Spine Review
Social media provides great opportunity for clinicians to meet their patients where they are; however, it also presents challenges and risks to avoid HIPAA violations and alienating your patient base. An article published in Medscape examines how unprofessional social media use can have an impact on a physician's career. A study published in BJU International of 281 urology graduates found 72 percent had Facebook profiles and 40 percent had "potentially objectionable or questionable content."
The most successful brands are treating loyalty as an outcome and long-term business strategy in building advocacy, not just a way to keep customers on the hook.
From: Health Affairs
The March issue of Health Affairs demonstrates the potential of health care delivery system innovation to improve value for both patients and clinicians. Technology innovations such as machine learning and artificial intelligence systems are promising breakthroughs to improve diagnostic accuracy, tailor treatments, and even eventually replace work performed by clinicians, especially that of radiologists and pathologists.
After 19 years of dedicated effort – first by CHIM, and then a collaboration of HIMSS and our partners in the health IT community – Congress has included report language with its bipartisan Omnibus spending bill to clarify its prohibition on the unique patient identifier (UPI).
Social media is sometimes criticized as a platform that breeds unhealthy comparison with friends and strangers. However, for Mental Health Awareness Month, one of the most widely used platforms is using its online community to address issues that millions struggle with every day. Today, Instagram is launching the #HereForYou campaign to help users find resources and support online and offline for how to get help with preventing and recovering from mental illnesses.
More than 70 percent of consumers have searched the internet in the past year to find information on health-related issues for themselves or a loved one. The journey continues on social media, says Michael Del Gigante, founder of MDG Advertising. His infographic says health care communicators must create compelling and relevant content with ample support on numerous social media networks. Content creation plays a pivotal role in public education.
By Danielle Miller, Chief Nursing Officer, Clinical Applications, Infor
National Nurses Week, celebrated annually from May 6 through May 12, recognizes nurses for striving to provide excellent patient care. The festivities began over 50 years ago with presidents, congressional sponsorships, and resolutions offering nurses national recognition. It’s been supported by the American Nurses Association for years and concludes on Florence Nightingale’s birthday.
What does design have to do with health? - | - #hcsm #hcsmSA #DesignThinking #eHealth cc:
Marketers have been hearing Millennials are the next generation of consumers, but they're your customers now - and they're always on their smartphones. Here's how to reach this mobile generation.