Posted: May 15, 2017

Healthcare marketing and healthcare technology are rapidly changing, and staying on top of the news can be challenging. Tune in here each week for our roundup of the top stories that impact our industry.

What Millennials Really Want From Your Hospital

From: greystone.net

Our society is obsessed with millennials. We want to eat like them (“I’ll have the quinoa kale risotto, please.”), dress like them (hoodies) and talk like them (“on fleek” = “perfect,” just in case you were wondering). But healthcare marketers spend little time trying to talk to them. That’s a missed marketing opportunity.

An audience of individuals - leading marketers are investing in a first-party future | Econsultancy

From: Econsultancy

An audience of individuals - leading marketers are investing in a first-party future | Econsultancy #hcsm #hcmkg https://t.co/0bV9BhBvJ2

Mayo Clinic CIO on AI and when the machines will take over

From: MedCity News

Mayo Clinic CIO Christopher Ross, who will deliver a keynote speech at MedCity INVEST, talked to MedCity News about machine learning, AI and more.

48% of Businesses, Including Healthcare, Face Big Data Skills Gap

From: healthitanalytics.com

- Nearly half of the global business landscape, including the healthcare industry, are currently unable to find staff with the talent and skills to help them reach their big data analytics goals, according to a new survey from Teradata. While 96 percent of business leaders believe that a big data analytics strategy is vital for the future success of their enterprises, just six in ten are satisfied with the way they manage their information assets.

Medicom Health Knowledge Bite - Tips for Creating Great Calls to Action on Vimeo

From: vimeo.com

In this 5-minute video, you'll learn everything you need to know when writing a call to action that gets results.

Physicians: Beware of offensive social media posts — 5 things to know

From: Becker's Spine Review

Social media provides great opportunity for clinicians to meet their patients where they are; however, it also presents challenges and risks to avoid HIPAA violations and alienating your patient base. An article published in Medscape examines how unprofessional social media use can have an impact on a physician's career. A study published in BJU International of 281 urology graduates found 72 percent had Facebook profiles and 40 percent had "potentially objectionable or questionable content."

Is Your Brand Future-Proofed For The Evolving Loyalty Landscape?

From: cmo.com

The most successful brands are treating loyalty as an outcome and long-term business strategy in building advocacy, not just a way to keep customers on the hook.

Four Lessons In The Adoption Of Machine Learning In Health Care

From: Health Affairs

The March issue of Health Affairs demonstrates the potential of health care delivery system innovation to improve value for both patients and clinicians. Technology innovations such as machine learning and artificial intelligence systems are promising breakthroughs to improve diagnostic accuracy, tailor treatments, and even eventually replace work performed by clinicians, especially that of radiologists and pathologists.

After Nearly Two Decades, a Win in Congress for Patient Data Matching

From: HIMSS

After 19 years of dedicated effort – first by CHIM, and then a collaboration of HIMSS and our partners in the health IT community – Congress has included report language with its bipartisan Omnibus spending bill to clarify its prohibition on the unique patient identifier (UPI).

Instagram Launches Campaign to Promote Mental Health Awareness – Adweek

From: adweek.com

Social media is sometimes criticized as a platform that breeds unhealthy comparison with friends and strangers. However, for Mental Health Awareness Month, one of the most widely used platforms is using its online community to address issues that millions struggle with every day. Today, Instagram is launching the #HereForYou campaign to help users find resources and support online and offline for how to get help with preventing and recovering from mental illnesses.

Why exceptional health content matters more than ever

From: Health Care Communications

More than 70 percent of consumers have searched the internet in the past year to find information on health-related issues for themselves or a loved one. The journey continues on social media, says Michael Del Gigante, founder of MDG Advertising. His infographic says health care communicators must create compelling and relevant content with ample support on numerous social media networks. Content creation plays a pivotal role in public education.

At The Intersection Of Nursing And Technology

From: healthitoutcomes.com

By Danielle Miller, Chief Nursing Officer, Clinical Applications, Infor

National Nurses Week, celebrated annually from May 6 through May 12, recognizes nurses for striving to provide excellent patient care. The festivities began over 50 years ago with presidents, congressional sponsorships, and resolutions offering nurses national recognition. It’s been supported by the American Nurses Association for years and concludes on Florence Nightingale’s birthday.

What Does Design Have to Do with Health? - Dell Medical School Blog - Linkis.com

From: Linkis.com

What does design have to do with health? - | - #hcsm #hcsmSA #DesignThinking #eHealth cc:

The Best Way to Reach Millennials in 2017: On Their Phones | MarketingProfs

From: marketingprofs.com

Marketers have been hearing Millennials are the next generation of consumers, but they're your customers now - and they're always on their smartphones. Here's how to reach this mobile generation.