Posted: June 26, 2017

Healthcare marketing and healthcare technology are rapidly changing, and staying on top of the news can be challenging. Tune in here each week for our roundup of the top stories that impact our industry.

Is Your Health Data Unstructured? – Enabling an AI Powered Healthcare Future

From: EMR and EHR

If you asked a hospital IT executive how much of their data is unstructured data, most of them would reasonably respond that a lot or most of their data was unstructured. If you asked a practice manager or doctor how much of health data is unstructured, they’d likely respond “What do you mean?”

Personal branding for doctors: Being yourself can enhance your practice

From: Health News

Branding is becoming increasingly crucial in today's world, even beyond the corporate workplace. Whether you work in a hospital or other healthcare setting, your branding is already evident to everyone you interact with. Something as small and seemingly insignificant as your listing on your hospital's or practice's website communicates information about you.

2017 Marketing Statistics, Trends & Data - The Ultimate List of Marketing Stats

From: HubSpot

34% of online retail purchases now happen on mobile devices. (Google, 2016) 35% of smartphone users check their phone more than 50 times per day. (AdWeek, 2015) 66% of Americans own at least two digital devices -- smartphone, desktop or laptop computer, or tablet -- and 36% own all three. (Pew Research Center, 2015) 80% of millennials have their smartphone at their side, day and night. (Google, 2015) 85% of adults ages 18-49 use multiple devices at the same time.

Why Healthcare Content Marketing Is in Need of a Checkup

From: Skyword

Far from embracing the value of digital marketing, healthcare organizations prefer to tuck it away in a corner where it can’t bother anyone—and that’s creating problems for the industry. A new report from Econsultancy paints a grim picture of the state of healthcare content marketing, depicting an industry that has dug in its heels against this progressive marketing strategy while other industries are jumping in.

Harnessing The Power Of IoT For Efficiency In Healthcare Systems

From: healthitoutcomes.com

By Dan McGinn, director of secure power systems, Schneider Electric

In the age of mobile applications and constant connectivity, today’s patients expect the same level of technology and on-demand information in a healthcare environment as they have at home.

5 takeaways from Stanford Medicine’s report on the present and future of digital health

From: MedCity News

The report draws some interesting conclusions on the impact virtual visits, wearables, and predictive analytics will have on how healthcare is delivered in the future.

How To Add Gamification To Your Marketing Strategy

From: Forbes Welcome

In a world of distraction, gamification as a marketing tool has proven to increase engagement.

IDG Contributor Network: Insights from the Gartner Security & Risk Summit

From: CIO.com

As a CIO today, you are limited in the number of events you can attend. Given this, I will bring the event to you by this summarizing the key insights of the Gartner Security & Risk Summit. The summit was clearly meant for professionals focused on security and risk. However, many topics had clear relevance to CIOs.

IDG Contributor Network: What do they really want? Decoding IT demand signals from your business

From: CIO.com

This article is part of a series highlighting key takeaways from my recently published book, Truth from the Trenches, A Practical Guide to the Art of IT Management. As a seven-time CIO I’ve had an opportunity to observe the good, the bad and the ugly aspects of IT management up close and personal. Truth from the Trenches is my attempt to share my experiences with emerging IT leaders to help them avoid the chronic problems that afflict so many IT organizations.

FDA Commissioner Blogs About a Potential New World of Connected Health Device Regulation

From: HIMSS

Food and Drug Administration (FDA) Commissioner Scott Gottlieb wrote on the FDA's blog about potential changes to the way medical devices will be regulated, titled "Fostering Medical Innovation: A Plan for Digital Health Devices." If accomplished, these changes will have an important influence on connected health technologies.

Heeding The CX Call ‘An Existential Challenge’

From: cmo.com

As mobile and social media become standard communications channels for the public, marketers are struggling to satisfy demanding and fickle consumers who keep raising the bar for experiences, said speakers at Forrester CXNYC 2017.

How to Build a Better Social Media Marketing Strategy | Infographic

From: marketingprofs.com

Social media marketing is inarguably one of the most effective ways to segment and target specific audiences, build brand awareness, and connect with consumers and clients. However, it isn't without its mysteries, and many business owners and marketers are eager to level-up their strategy and make the most of this valuable channel. That's where Yeager Marketing's infographic comes in. It touches on several key points to creating a successful social campaign.

The Race Is On to Challenge Google-Facebook ‘Duopoly’ in Digital Advertising - WSJ

From: wsj.com

Confronted with the market power of Facebook and Google, marketers and ad holding companies would welcome the emergence of a third power in digital advertising. But Amazon, Snap, Verizon and AT&T all have an incredibly long way to go challenge the “duopoly.”