Posted: June 19, 2017
Healthcare marketing and healthcare technology are rapidly changing, and staying on top of the news can be challenging. Tune in here each week for our roundup of the top stories that impact our industry.
From: MedCity News
The San Francisco Cancer Initiative, for example, is about sharing information for what works and what doesn’t work for five types of cancer: prostate, breast, liver, colorectal and tobacco-related cancers.
That is, when you’re working out, it’s important to change it up. Vary your routine and work different sets of muscles. It’s the difference between looking incredible, and looking like Mr. Incredible. Your healthcare marketing needs just as much variety as your fitness routine does. Different types of content will appeal to different audiences, or the same audience in different ways.
By Jeff Wood, vice president of product management, Navicure
As patients shoulder a larger portion of their healthcare costs due to increasing deductibles and rising co-payments, healthcare organizations are seeing a dramatic surge in the amount of revenue tied to patient payments. In fact, it is estimated around one-third of an organization’s earnings come from patient responsibility.
“The next decade will be even more disruptive for how customers interact with brands,” said Adobe CEO Shantanu Narayen at last month’s Summit EMEA. Here are the numbers to back it up.
From: MedCity News
In a blog post this week, Scott Gottlieb highlighted the Digital Health Innovation Plan that will clarify how the FDA regulates digital medical devices and apps.
With the new Quality Payment Program just around the bend, providers are looking for ways to meet performance metrics on patient outcomes, experience and engagement. “The key to improved patient outcomes is focusing on capturing the right data in real time that is accurate and relevant and using that data to create knowledge to drive action,” Dr. Michael Hyder, executive vice president of healthcare delivery at Optimum Healthcare IT, told Healthcare Dive in an interview last month.
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