Posted: June 19, 2017

Healthcare marketing and healthcare technology are rapidly changing, and staying on top of the news can be challenging. Tune in here each week for our roundup of the top stories that impact our industry.

How population health will benefit from the journey to precision medicine

From: MedCity News

The San Francisco Cancer Initiative, for example, is about sharing information for what works and what doesn’t work for five types of cancer: prostate, breast, liver, colorectal and tobacco-related cancers.

7 Content Marketing Must-Haves for Healthcare Marketers – Ok Huge

From: Ok Huge – knowledge Shared

That is, when you’re working out, it’s important to change it up. Vary your routine and work different sets of muscles. It’s the difference between looking incredible, and looking like Mr. Incredible. Your healthcare marketing needs just as much variety as your fitness routine does. Different types of content will appeal to different audiences, or the same audience in different ways.

Leveraging Automated Payment Technology To Improve The Patient Financial Experience


By Jeff Wood, vice president of product management, Navicure

As patients shoulder a larger portion of their healthcare costs due to increasing deductibles and rising co-payments, healthcare organizations are seeing a dramatic surge in the amount of revenue tied to patient payments. In fact, it is estimated around one-third of an organization’s earnings come from patient responsibility.

15 Mind-Blowing Stats About Emerging Technology


“The next decade will be even more disruptive for how customers interact with brands,” said Adobe CEO Shantanu Narayen at last month’s Summit EMEA. Here are the numbers to back it up.

FDA Commissioner lays groundwork for digital health innovation plan including certification program

From: MedCity News

In a blog post this week, Scott Gottlieb highlighted the Digital Health Innovation Plan that will clarify how the FDA regulates digital medical devices and apps.

Oscar unveils clinical dashboard to enhance patient profiles

From: Healthcare and Health IT News

With the new Quality Payment Program just around the bend, providers are looking for ways to meet performance metrics on patient outcomes, experience and engagement. “The key to improved patient outcomes is focusing on capturing the right data in real time that is accurate and relevant and using that data to create knowledge to drive action,” Dr. Michael Hyder, executive vice president of healthcare delivery at Optimum Healthcare IT, told Healthcare Dive in an interview last month.

You're Fired! Why Retail, Hospitality Marketers Will Replace Healthcare CMOs 06/14/2017

From: MediaPost

You're Fired! Why Retail, Hospitality Marketers Will Replace Healthcare CMOs - 06/14/2017