Posted: June 12, 2017
Healthcare marketing and healthcare technology are rapidly changing, and staying on top of the news can be challenging. Tune in here each week for our roundup of the top stories that impact our industry.
By Eileen Haggerty, Senior Director Enterprise Business Operations, NETSCOUT
The business of healthcare has changed. Today’s healthcare organizations, much like any enterprise, depend wholeheartedly on technology. They live and breathe the many benefits of digital transformation (DX) and have steadily introduced new technologies to help deliver the end-goals of high quality patient care and greater operational efficiencies.
Design plays a huge role in getting customer experiences right. It also is proving to be a tremendous business advantage for firms that see design as a strategic differentiator for the organization.
From: Becker's Hospital Review
The urge to search the internet for a medical diagnosis could remedy concerns over a possible illness for some people, but it could exacerbate them in others, according to research from Microsoft cited by STAT. More than one-third of Americans search for diagnoses online, according to a 2013 Pew Survey, and half of those people discuss their findings with an actual healthcare provider.
Kyra Hagan, Senior Vice President General Manager Marketing Communications Influence Health Written by: Kyra Hagan The age of ‘Healthcare Consumerism,’
From: Healthcare IT News
More than half of healthcare executives polled for a new Society of Actuaries survey see predictive analytics saving their organizations 15 percent or more of their total budget within the next five years. In polling 223 provider and payer executives for its Predictive Analytics in Healthcare Trend Forecast, the group found that more than a quarter of them see budget savings of 25 percent or more using clinical and business intelligence technology.
From: EMR and EHR
SCI Solutions sent me a really interesting infographic that looks at the 5 stages of patient frustration, but also the 5 stages of patient satisfaction. Check it out below:
I’m not sure that it’s best to describe these as stages since I’m not sure that they always flow through the various stages. Instead, I would rather describe them as patient states or even patient emotions. Regardless of the semantics, I like how this graphic explains the emotions patients feel both good and bad.
Winning and keeping customers is increasingly about listening, understanding how market conditions and customer intent are changing, then responding quickly.
Whenever I have an appointment with a new doctor, I like telling him or her what I do for a living. “I’m a health care social media writer,” I say. “I help hospitals figure out the best ways to reach their audience through Twitter, Facebook, YouTube, Instagram, Snapchat, you know—whatever all the kids are on these days.” If the doctor says, “Oh, that sounds interesting,” here’s what I say next: “My favorite part is when I teach doctors how to set up their own social media accounts.
June 08, 2017 Andrew Hutchinson Instagram is slowly expanding on its advertising potential, with the addition of new direct response ads within the Stories stream. As first reported by Ad Age, the new direct response ads are similar to the ‘See more’, swipe up prompt which Instagram provided to verified users for their Stories content back in November.
iRhythm Zio is in many ways a poster child for a connected health company. The company, which makes a peel-and-stick patch for mobile ECG recording, is one of the few wearable medical device companies to go public, and few digital technologies have as soundly improved on the status quo as Zio has on the Holter monitor, a long-term legacy monitoring technology. There's only one problem with declaring iRhythm a connected health success story: It's not actually a connected device.