Posted: July 31, 2017

Healthcare marketing and healthcare technology are rapidly changing, and staying on top of the news can be challenging. Tune in here each week for our roundup of the top stories that impact our industry.

45 hospital and healthcare executives outline the hospital of the future

From: Becker's Hospital Review

One hundred years from now, hospitals will be nearly unrecognizable as care moves to the outpatient setting and organizations integrate artificial intelligence, telemedicine and other IT applications to care for patients outside the walls of their institution. Forty-five healthcare executives, including five from hospital C-suites, describe the key trends disrupting the traditional hospital and how institutions can prepare for the future.

Creative Confidence Series: Design Thinking in Healthcare

From: Design Thinking Online Courses

In our Creative Confidence Series chat with IDEO Design Researcher Silvia Vergani and Principal Research Scientist at Verily Life Sciences Danielle Schlosser, we discussed the challenges and opportunities in healthcare innovation today and how healthcare practitioners can begin to apply a more human-centered approach to their work.

BrandPost: Information Risk Management Tips from Industry Experts


Enterprise data is overwhelming, sprawling and chaotic.

To help data stewards get a handle on how to manage data as it grows exponentially, AccessData tapped Matt Kelly, editor and CEO of Radical Compliance, to host and moderate a three-part webinar series, “Navigating Information Risk, Investigations & Privacy in Today’s Regulatory Environment.”

Yelp, California Health Care Foundation form partnership to improve maternity care

From: MobiHealthNews

More than 500,000 births occur each year in the state of California, but deciding where to get care can often be a difficult process for consumers. That’s where a new partnership between Yelp and the California Health Care Foundation comes in. Thanks to the partnership, maternity care measures are now being displayed for the roughly 250 hospitals that deliver babies in the state.

Tech Revolution Benefits the Aging


Aging-in-place technology is helping to improve the aging experience for seniors and family caregivers. Imagine your frail father dons a virtual reality headset so he can "attend" his grandson's graduation and feel as if he's really there. Or your mom, forgetful about her medicine, swallows a teensy sensor encased in medication that will relay the time she took the pill and the dosage to her smartphone. Perhaps your mother-in-law has dementia, which makes her agitated.

The state of connected health care | Articles | Mobile

From: Health Care Communications

Safety and security are the challenges of today’s connected devices. The extra functionality of technology brings greater risks of malfunctions, mistakes and hacks. This infographic showcases how devices used for diagnostics and therapeutic purposes can wreak havoc for health care providers and consumers.

What Hospitals Can Learn From Amazon, Southwest Airlines And Disney


By Rich Krueger, Chief Executive Officer, Hospital IQ

Achieving operational efficiency is as important to a hospital’s mission of providing the best care to the most people as it is to for-profit, customer-centric service organizations. Southwest Airlines, Amazon, and Walt Disney theme parks may seem as far removed from healthcare as one can imagine but, operationally, the tools, motivations, and management processes they incorporate are similar and have proven effective when applied to healthcare. Yet, even at some of the best-run hospitals, just a few understand and fully leverage these tools and procedures to optimize their operations.

The similarities ...

IDG Contributor Network: Technology-led innovation in digital health: The law of inverse relationships


While researching for my upcoming book, I asked the nationally recognized CIO of a health system what he thought of the market for emerging technologies such as AI, cognitive, blockchain and digital health solutions in healthcare. His response was: The teacher is ready, but the student is not.

What he meant was that the technology vendor community is developing innovative solutions at a faster rate than the ability of the healthcare sector to adopt it.