Posted: August 28, 2017

Healthcare marketing and healthcare technology are rapidly changing, and staying on top of the news can be challenging. Tune in here each week for our roundup of the top stories that impact our industry.

Managing your online reputation — Yelp isn't just for restaurants | Healthcare Dive

From: Healthcare and Health IT News

With out-of-pocket costs for healthcare rising, more consumers are shopping for their medical care and comparing reviews. Younger people, the demographic known as millenials, have grown up with online rating sites like Yelp, Trip Advisor and TestFreaks and expect the same smooth, connected experience with healthcare they find in other areas of their lives.

Readers Write: The Promise (and Pitfalls) of Greater Consumer Expectations – HIStalk Practice

From: histalkpractice.com

Consumer expectations are finally hitting healthcare. We’ve long become accustomed to having anything we want delivered to our homes at any time, in minutes. This level of 24/7 convenience is driving an expectation that all service delivery should be that good. And healthcare is no exception in the eyes of increasingly cost-conscious consumers.

BrandPost: Key trends hidden in plain sight

From: CIO.com

In the beginning there was data. Since the first census, governments (and later businesses) have been interested in collecting data. For the purposes of taxation, inventory control, logistics, etc. we have been thoroughly interested in counting things and writing the results down.

10 Ways to Distribute One Piece of Content (Besides Social Shares)

From: HubSpot Blog Homepage

Long gone are the days of the old publish-and-pray method of content distribution. And even if it ever did work -- it was far from effective. Today, planning the actual distribution of the content you've spent so many hours and resources expertly creating is just as critical to your marketing strategy as the quality of the content itself.

Five Big Data solutions to manage chronic diseases

From: MedCity News

For years, retailers, manufacturers, tech companies, and other industries have been turning Big Data into […]

Behind the Scenes with the Annual Conference Education Committee

From: HIMSS

How do we ensure that all the events and exhibits at HIMSS18 will evoke a meaningful learning experience for all? That’s where the Annual Conference Education Committee comes in.

Harvard Health and Outcome Health are delivering more expertise to the doctor’s office

From: MedCity News

Through their collaboration, the organizations are using Outcome Health’s technology to bring the knowledge of Harvard Medical School clinicians to waiting rooms and exam rooms.

Content marketers increasingly looking at AI to supplement marketing needs

From: The Drum US

With AI or deep learning able to integrate with content marketing efforts, current data suggests that although 57.1% of US marketers remain unlikely to use AI or deep learning in their 2017 content marketing, a significant number felt differently. The BrightEdge report found that a third (31.4%) of respondents said they would use AI to help flesh out their content marketing strategy this year. And an additional 8.7% said they were very likely to do so.

Reducing The Gap In Consumer Demand For Smarter Healthcare Delivery

From: healthitoutcomes.com

By Kumar Venkatesiah

It’s no secret healthcare is slow and orthodox when it comes to adoption of new technology. Yet, if you look at the explosion of health-related wearable tech in recent years, it’d be hard not to conclude there is massive demand from consumers for innovation in this field. With the wearable tech industry expected to hit $34 billion by 2020, more people will be using fitness bands and heart rate monitors to exercise, track their weight, and watch their vitals.

The Health-Care Marketing Oath: Be ‘Patiently Aggressive’

From: cmo.com

Health-care marketers are encouraging consumers to make small, healthier choices each day that add up—but the payoff for those decisions doesn’t come for years down the road and may be hard to trace back to their original decisions.