Posted: August 28, 2017
Healthcare marketing and healthcare technology are rapidly changing, and staying on top of the news can be challenging. Tune in here each week for our roundup of the top stories that impact our industry.
With out-of-pocket costs for healthcare rising, more consumers are shopping for their medical care and comparing reviews. Younger people, the demographic known as millenials, have grown up with online rating sites like Yelp, Trip Advisor and TestFreaks and expect the same smooth, connected experience with healthcare they find in other areas of their lives.
Consumer expectations are finally hitting healthcare. We’ve long become accustomed to having anything we want delivered to our homes at any time, in minutes. This level of 24/7 convenience is driving an expectation that all service delivery should be that good. And healthcare is no exception in the eyes of increasingly cost-conscious consumers.
In the beginning there was data. Since the first census, governments (and later businesses) have been interested in collecting data. For the purposes of taxation, inventory control, logistics, etc. we have been thoroughly interested in counting things and writing the results down.
From: HubSpot Blog Homepage
Long gone are the days of the old publish-and-pray method of content distribution. And even if it ever did work -- it was far from effective. Today, planning the actual distribution of the content you've spent so many hours and resources expertly creating is just as critical to your marketing strategy as the quality of the content itself.
From: MedCity News
For years, retailers, manufacturers, tech companies, and other industries have been turning Big Data into […]
How do we ensure that all the events and exhibits at HIMSS18 will evoke a meaningful learning experience for all? That’s where the Annual Conference Education Committee comes in.
From: MedCity News
Through their collaboration, the organizations are using Outcome Health’s technology to bring the knowledge of Harvard Medical School clinicians to waiting rooms and exam rooms.
From: The Drum US
With AI or deep learning able to integrate with content marketing efforts, current data suggests that although 57.1% of US marketers remain unlikely to use AI or deep learning in their 2017 content marketing, a significant number felt differently. The BrightEdge report found that a third (31.4%) of respondents said they would use AI to help flesh out their content marketing strategy this year. And an additional 8.7% said they were very likely to do so.
By Kumar Venkatesiah
It’s no secret healthcare is slow and orthodox when it comes to adoption of new technology. Yet, if you look at the explosion of health-related wearable tech in recent years, it’d be hard not to conclude there is massive demand from consumers for innovation in this field. With the wearable tech industry expected to hit $34 billion by 2020, more people will be using fitness bands and heart rate monitors to exercise, track their weight, and watch their vitals.
Health-care marketers are encouraging consumers to make small, healthier choices each day that add up—but the payoff for those decisions doesn’t come for years down the road and may be hard to trace back to their original decisions.