Posted: August 21, 2017

Healthcare marketing and healthcare technology are rapidly changing, and staying on top of the news can be challenging. Tune in here each week for our roundup of the top stories that impact our industry.

The Future of UI Design? Old-School Text Messages

From: wired.com

If you want a glimpse of how we'll interact with computers in the future, watch Justin Kan use his iPhone. Then you'll see how Kan was able to: 1. source a playlist of southern hip-hop; 2. change his Virgin America ticket to an earlier flight; 3. book a helicopter taxi to make the new flight; 4. buy a rare Ducati motorcycle, and 5. haggle over its price—using a single, simple smartphone app. You'll notice this wonder-app has a green icon, and that it's already on your phone.

How to help your doctors realize the power of social media | Articles

From: PR Daily News

“I’m a health care social media writer,” I say. “I help hospitals figure out the best ways to reach their audience through Twitter, Facebook, YouTube, Instagram, Snapchat, you know—whatever all the kids are on these days.” If the doctor says, “Oh, that sounds interesting,” here’s what I say next: “My favorite part is when I teach doctors how to set up their own social media accounts.

Debunking Google paid search myths

From: Becker's Hospital Review

Planning and executing successful paid search campaigns is no longer a luxury for hospitals and health systems, but a necessity.

Digital Body Language Speaks Louder Than Words

From: cmo.com

What if you knew users were frustrated with your website or app before they told you?

The United States Can Reduce Socioeconomic Disparities By Focusing On Chronic Diseases

From: Health Affairs

“It is natural to ask whether rising gaps in income might be associated with widening gaps in health and longevity between rich and poor Americans,” Jacob Bor and colleagues noted in an article in The Lancet this spring. This association is bidirectional: If someone is poor, they have a greater likelihood of having chronic illnesses such as diabetes and cardiovascular disease and associated complications. Illness also restricts financial security, especially within communities of color.

Take Steps Now to Capture Data That You Can Use for Quality Improvement

From: Home

In the past, the financial impact of emerging value-based payment programs was relatively minimal. Healthcare teams only needed to be somewhat concerned about the effects of value-based payments on revenue and income – but that has changed. Healthcare reimbursements that are tied to value have increased considerably, and they will continue to do so. Healthcare providers need to be using data to inform and drive quality improvement initiatives.

BrandPost: Ethical Automation Decisions in An Age of Digital Disruption

From: CIO.com

Intelligent automation technologies, including robotic process automation (RPA) and artificial intelligence (AI), offer transformative opportunities for companies to shift the ways organizations do everything from running operations, moving through the supply chain and serving customers.

Disruption needed in health -

From: World of DTC Marketing.com

KEY TAKEAWAY: Our healthcare system needs help beyond trying to control costs. We need new jobs to help patients both navigate the system and stay healthy. These jobs could result in tens of millions of dollars in savings. Here are some of the possibilities Patient Coordinator – This person would be responsible to ensure that everything needed for an upcoming appointment with a physician is in place prior to the appointment.

Samsung leads LVL Technologies' $6.5M round to build a hydration-tracking wearable

From: MobiHealthNews

Austin, Texas-based LVL Technologies (formerly known as BSX Athletics) has raised $6.75 million in a self-described Series A round led by the Samsung Catalyst Fund. Maxim Integrated Products also contributed along with other industry investors. This is actually the company's second Series A round; according to a now-deleted blog post on the company's website, it already raised a $2.5 million Series A back in 2013 from six undisclosed private investors.

Paging doctor data: Machine learning and the future of healthcare

From: News @ Northeastern

Healthcare has long been at the forefront of public and political debate. While policy progress appears to be gridlocked, advancements in technology blaze ahead. One area scientists and physicians both consider ripe with potential is machine learning, an emerging field that is closely linked to artificial intelligence and Big Data. What robots, supercomputers, and algorithms lack in bedside manner, they make up for in the ability to sift through mountains of medical information.