Posted: August 14, 2017

Healthcare marketing and healthcare technology are rapidly changing, and staying on top of the news can be challenging. Tune in here each week for our roundup of the top stories that impact our industry.

IDG Contributor Network: The incredible, shrinking shelf life of healthcare technology strategy

From: CIO.com

As CIOs and industry executives grapple with the rate of change of technology, CEOs – especially in healthcare – grapple with an increasing number of unknowns in the environment that could disrupt their businesses. A survey by consulting firm Deloitte in May 2017 makes a telling statement: While CEO-level themes have remained largely the same since 2015, the urgency levels have ratcheted up.

Infographic - Cyber Security In Healthcare - Defending All Angles

From: blog.ipswitch.com

Healthcare providers need to take advantage of opportunities in security to relieve concerns and ensure the utmost protection for patients. Cyber-attacks are expected to increase- it’s inevitable. As technology evolves, and more information is recorded, online data only becomes a bigger target. According to a survey of 400 global C-suite executives by the management consulting firm A.T. Kearney, 85 percent believe cyberattacks will become more frequent and costly.

USAA Tapping EHR To Gather Data From Life Insurance Applicants

From: EMR and EHR

I can’t believe I missed this. Apparently, financial giant USAA announced earlier this year that it’s collecting health data from life insurance applicants by interfacing with patient portals. While it may not be the first life insurer to do so, I haven’t been able to find any others, which makes this pretty interesting.

News: All patients are engaged, to a point -

From: World of DTC Marketing.com

KEY TAKEAWAY: All patients, who are dealing with health issues, are engaged patients. It’s a mistake, however, to believe that they want to be engaged every day and through reminders. As with the Internet patients chose when and how they want to be engaged. An MS patient recently contacted me to complain about a biotech company that was “reminding her” she had MS. “The last thing I need, when I’m having a good day, is to get an email about a seminar of MS” she said.

How OSF HealthCare Used Social Media to Boost Patient Traffic

From: Mayo Clinic Center for Social Media

Two years ago, my job didn’t exist. Neither did my team. Nor, for that matter, did my entire department – at least as it exists today That’s because two years ago, OSF HealthCare underwent a major transformation. Instead of 15+ marketing and communication teams spread across the system, we now have one large team that serves the entire Ministry. A lot of great things can come from big change. For one, a social media team was created (and I was hired!).

Doctor on demand: How app culture is reviving the house call

From: Washington Post

Alison Mintzer and her family were on a flight from New York to Los Angeles when her daughter complained that she felt sick. By the time they landed, Mintzer’s normally uncomplaining 6-year-old said that her neck and ears hurt. When a fever soon followed, it was enough to convince her parents that she needed to see a doctor. Thousands of miles from their pediatrician, and unable to find one quickly in L.A., Mintzer didn’t know what to do.

Ama, Aamc and other medical societies partner with Human Diagnosis Project

From: MedCity News

The American Medical Association, the Association of American Medical Colleges and other healthcare-related entities are working with the Human Diagnosis Project, which leverages collective knowledge and machine learning to assist patients in underserved areas. Through the partnership, they will form the Human Dx Alliance.

IDG Contributor Network: Digital emotions can supercharge your communication skills

From: CIO.com

Have you ever heard the phrase, “A picture is worth a thousand words?” It means that one image can contain a message more rich in meaning than a hundred pages of text.  But humans are also emotional creatures. If you have seen a charismatic speaker deliver a speech punctuated with powerful hand gestures and body language, you will know that our feelings help add tremendous context to everything we say and write.