April 10, 2017

Healthcare marketing and healthcare technology are rapidly changing, and staying on top of the news can be challenging. Tune in here each week for our roundup of the top stories that impact our industry.

Pulse Check: Value-based Care Models and the New Administration

From: thehealthcareblog.com

By GREG FULTON

From within the new leadership at Health & Human Services (HHS), some anticipated and current payment models tied to MACRA are advancing, while others not-yet-tied to MACRA are being delayed.

MSSP Track 1+ was officially unveiled post-election through a CMS webinar March 22, and CPC+ has moved to round two. Also, but prior to the presidential election, CMS put forth several new bundled payment models whose start dates have been delayed.

Track 1+

The Most Powerful Women in Healthcare IT for 2017

From: Health Data Management

A total of 75 leaders in healthcare information technology have been named to Health Data Management’s second annual list of the Most Powerful Women in Healthcare IT. To determine which executives to honor, HDM solicited nominations from its readers. HDM editors then submitted their own recommendations, based on their knowledge of the industry. The editorial staff then reviewed each candidates’ qualifications and decided on the final list.

10 Outstanding Social Media Campaigns You Need to See - Search Engine Journal

From: Search Engine Journal

10 Outstanding Social Media Campaigns You Need to See - Search Engine Journal https://t.co/hXTjn8MaW9 #hcsm #mcsmn https://t.co/PokP69Rhpo

8 Ways To Boost Your Brand on Social Media

From: iamwire

If you own a business, website or even a simple blog, then you already know how much of an impact social media marketing can have on the success of your business – if not, then you need to get on track as soon as possible, as there has never been a better time to get your business noticed by social media users.

The Power of Online Patient Reviews | The Healthcare Marketer

From: The Healthcare Marketer

Earlier this week I presented to a large gathering of physicians about the role social media and digital communication tools can play in helping to promote their practices. One of the concerns they expressed had to do with negative online reviews from patients (Yelp, Healthgrades, Angie's List) and reputation management for physicians. When the folks…

Miami-based dotHealth announces launch of .health Internet domain | Miami Herald

From: miamiherald.com

A new domain will soon be joining the Internet party: .health. Miami-based dotHealth announced Tuesday it will launch the .health top-level domain, with the aim to be a premier web address for brands, organizations and individuals in the health and wellness industry.

The Payment Reform Landscape: The Potential Value Of Aligning High-Value Benefit Designs With Payment Reforms

From: Health Affairs

While payment reform efforts are proliferating, we still have a lot to learn about which health care payment and delivery reform programs result in more affordable care, with better outcomes for patients. But one thing we see often is a mismatch between the incentives offered to health care providers and those offered to their patients, who may not be driven to seek care from practices that have restructured to provide higher value care.

65 percent of healthcare organizations have documented mobile strategy

From: MedCity News

The number of organizations with a documented mobile strategy has been increasing since 2012, but many organizations aren’t evaluating their strategy’s success.

Automation, unconventional partnerships, among 5 trends impacting healthcare in 2017

From: MedCity News

Forces beyond healthcare, including the rapid development of emerging technologies, new thinking about how people work best and changing employee expectations, are reshaping how healthcare leaders approach their businesses.

7 Key Healthcare Trends to Watch in 2017

From: Healthcare IT News

Editor’s Note: Abhinav Shashank is the CEO & Co-founder at Innovaccer Inc., a datashop integrating complex data across multiple distributed sources to give healthcare organizations greater insights to provider better care. 2017 is here! As much as the last year was packed with surprises for the healthcare industry, a lot of them are expected this year too.

Cal INDEX And Inland Empire HIE Will Merge To Form California's Largest Health Information Exchange; Former White House Technology Advisor Named CEO

From: healthitoutcomes.com

The California Integrated Data Exchange (Cal INDEX) and Inland Empire Health Information Exchange (IEHIE) recently announced a planned merger that will create one of the nation’s most comprehensive nonprofit health information exchanges (HIEs).

How You Can Market Providers in Healthcare 2.0

From: Healthcare Marketing Matters

When one looks across providers delivering healthcare and the marketing, one has to wonder if there is an understanding of the importance of marketing in healthcare 2.0. Which begs the question, will big box hospitals have a chance of surviving in a highly competitive, efficient retail medical marketplace without clear and unambiguous marketing?