Posted: January 31, 2017

We said so long, farewell, … adieu to 2016…. So what better time to reflect on our most popular content and what we can learn from those topics to continually enhance healthcare in 2017!

Here are our Top 7 Hottest Blog Topics for 2016 to help grow your success in 2017:

1. How to Respond to Negative Patient Reviews

In our increasingly digital world, online reviews can make or break your organization’s reputation. You must be listening, responding to, and managing your reviews to keep both satisfied patients loyal and make amends with less than satisfied patients and their caregivers. Read this post to learn 10 tips on how to best reply to negative reviews.

2. Patient Engagement: You’re Doing It Wrong

Healthcare consumers are consumers of goods and services, like you and me. We expect a high standard of customer service and personalized online experiences, because that’s what we receive in other industries. We expect no different in healthcare. To truly succeed in engaging consumers and patients in their health, the golden rule still applies. Treat others as you want to be treated. But you also need that consumer mindset: put others’ needs first. Healthcare leaders need to think like marketers and embrace the need to provide more than just good “patient experience.” Excellent consumer experience is key. When done correctly, investing time and technology into improving these’ experiences reap exponential dividends, now and in the future. Read this post to learn more about the importance of providing phenomenal digital experiences to your patients and consumers.

3. Stop Calling It Social Media

While Facebook started out as a fun site to connect and keep up with friends, it has turned into a gold mine for reaching the right audience, with the right message, online. Read this post to learn more about how healthcare’s only Facebook Marketing Partner is helping clients throughout the country effectively engage healthcare consumers online.

4. 5 Keys to A Successful Healthcare IT RFP

If you’re preparing to invest in a technology solution or partnership for your organization, you want to make sure your money is being well spent. Going through a Request for Proposal (RFP) process can help you make the best decision for your business. Read this post to learn how following a sample RFP can save you time and essential tips to get the most out of the experience.

5. Local SEO and Listings Management Are Essential in Healthcare Marketing

With 77% of healthcare consumers using a search engine to research providers and conditions prior to scheduling an appointment, SEO is an essential strategy to ensure your organization is highly visible online. Read this post to discover how making local SEO an essential part of your marketing efforts will help you capture more healthcare consumer attention online to attract loyal patients in your target market.

6. 6 Tips to Capture Consumer Attention & Convert the Most Leads

Healthcare organizations, like other industries, often struggle to effectively manage leads throughout the conversion process. With so many channels existing today in marketing, it often feels impossible to be able to prove that a prospective patient was effectively nurtured to receive the right information to book an appointment with your organization. Read this post to learn how to convert more leads (prospective healthcare consumers) into patients.

7. Why Your Facebook Ad Won’t Work

Say you’re all in on social media marketing for healthcare – you’ve got budget, a great team, and stellar creative to work with. So why aren’t you seeing any measureable return on your marketing efforts if you’re using the number one digital channel for mobile engagement? Read this post to uncover several key ways to make sure your marketing spend will see more return.

Hopefully this recap provided a great refresher on topics to help you better engage healthcare consumers online in 2017. Are there topics you did not see covered in our blog this year? Or subjects you want us to expand on further? Shoot me an email at emily.brown@influencehealth.com, or post on social media and tag us.