Michael Sengbusch is the Senior Vice President and General Manager of the Consumer Platform at Influence Health. His work at Influence Health has produced patent-pending technology for PERSUADE, that is changing the way healthcare providers solve today’s digital marketing challenges. Influence Health’s chief liaison to Facebook, Michael also works closely with the Georgia Tech College of Computing on topics such as healthcare privacy, HIPPA compliant system design and social media ethics. Michael has held speaking engagements on social media marketing and healthcare at Facebook, HIMSS, HMPSS, HCIC, SHSMD, Health 2.0, Influence! Client Congress, Metro Atlanta Chamber of Commerce and Georgia Tech.