February 21, 2017
At Influence Health, our blog contributors are our subject matter experts, including Kyra Hagan. Kyra is the Senior Vice President and General Manager, Marketing and Communications. Here are 7 questions to get to know her better.
1. What’s your day-to-day look like?
Whenever possible, I like to start my day with my team (product marketers, content marketers, creatives, and data and technology folks) to understand what’s happening with their day -- their priorities and timelines. We’ve recently started having a quick team “stand up” meeting simply to confirm we’re aligned, that the goals of individuals and teams are focused on things that matter most to the company’s strategy.
Additionally, a large part of my day is spent meeting with colleagues on other teams inside the company -- addressing corporate issues or thinking of ways we might better assist them. On any given day I might be meeting with Sales or HR or a small sub-segment of our product management team to better understand what their needs or ideas are and how we can better collaborate and work together.
My favorite thing to do is to talk to our prospects and customers. It’s incredibly important that I understand what’s going on in their world and what challenges they’re facing. It’s my job to understand how their needs align with our products and expertise. In Marketing, I want us to answer one question above all else… how can we help our customers and potential customers be more successful?
2. What’s the one lesson you’ve learned in this business that’s stuck with you?
Learning how to learn is the most valuable thing you can do in this (marketing) business. Technology is evolving at an exponential rate, and with that, people change, too. When people change, marketers and their techniques have to change, because marketing is first and foremost a people business. You have to do research, try new things, step outside your comfort zone and evolve with the times to stay relevant. If you’re not constantly learning something new and trying something that makes you at least slightly uncomfortable, you simply can’t be great. In fact, you can’t even be good.
3. What’s one thing you wish our clients knew about Influence Health?
We have amazing people. Our people passionately seek expertise in their role and in our business to make a difference for our customers, our communities, and each other. Technology is important, but the people behind the technology and beside the users of the technology make the biggest difference. We have the best and brightest people in the business.
4. What’s the next big thing you’re working on?
In Marketing, it's all about lead generation and the sales pipeline. We're working on ways to better connect with our potential customers by simplifying our message, by creating valuable content, and trying to keep up with the sales pipeline to see where we can help sales deal with problem areas in the funnel, like stalled leads.
5. What irks you the most about healthcare today?
Honestly, it’s the “disconnect,” -- the disconnect that exists between what consumers want and value in a healthcare provider and what providers are focused on delivering. Consumers are starving for healthcare providers that are truly consumer centric, that provide great service, that create retail-like online experiences, that make it as easy to manage your health as it is to manage your checking account. The opportunity to win the hearts and minds of consumers is huge, but so many healthcare organizations continue to take a nascent approach to digital transformation. The evolution from a provider-oriented business to a consumer-oriented business cannot happen fast enough.
6. What matters the most to you as a healthcare consumer?
I want to feel valued, and that means I want to be treated like any other paying customer. My time and money should be respected. I should be presented with choices and invited to participate in the decisions that affect my health.
7. What’s your biggest health vice: coffee, tea, chocolate, sugar, carbs?
Processed carbohydrates, aka bread! A few years ago, I cut refined sugar and processed carbohydrates out of my diet and lost a significant amount of weight, had more energy, and just felt better. When I lost my mother, I turned to my old comfort food friends and the vicious cycle ensued. My goal in 2017 is to return to a healthier way of living and to maintain it for a lifetime.