Posted: February 28, 2017

At Influence Health, our blog contributors are our subject matter experts, including Emily Brown. As the Content Marketing Manager, Emily is in charge of the blog and all things content. Here are 7 questions to get to know her better.

1. What’s your day-to-day look like?

I’m responsible for most of the content creation at Influence Health, so I spend a lot of time researching and collaborating with our internal experts to find out what problems they hear from our consumers and figuring out how to answer their questions with content. I write a lot, but I also spend a lot of time thinking about what valuable knowledge and insights we have to share.

2. What’s the one lesson you’ve learned in this business that’s stuck with you?

Change is inevitable. If you aren’t flexible and willing to learn as healthcare, marketing, and technology evolve, you won’t be able to reach people or meet their needs.

content-marketing-expert-emily

3. What’s one thing you wish our clients knew about Influence Health?

The people here really are dedicated to making healthcare better. We realize that since we’re all healthcare consumers ourselves, the solutions we’re providing can make a difference for us, too. It’s exciting to be trying to make a difference.

4. What’s the next big thing you’re working on?

More big content! We’re making a concerted effort this year to dig deep and provide meaty papers, guides, and the like that make better use of the wealth of experience and knowledge our people have.

5. What irks you the most about healthcare today?

Everything is so complicated. Payment models, finding in-network providers, a myriad of choices for every decision. It’s tough to make the best decisions when you have to juggle so much.

6. What matters the most to you as a healthcare consumer?

Aside from just wanting a thoughtful, caring doctor who takes time to listen, I want better information – better information about the illnesses my family encounters, better information about treatment and options, better information about medication. And I don’t mind if this comes from the doctor directly or through email or some other avenue. I’m big on education because I think it helps me make better choices for myself and my family.

7. What’s your biggest health vice: coffee, tea, chocolate, sugar, carbs?

Do I have to pick just one?? Coffee. All day. The stronger the better.