Healthcare CRM is one of the hottest new technologies in the HIT space right now, but many organizations are struggling to understand what a customer relationship management tool can accomplish to make the investment worthwhile.
Maybe you see the potential for deeper understanding of your patients and potential patients but just cannot justify the budget for new technology right now.
Maybe you’ve already invested in a CRM, but 6 months or 12 months later you’re still unable to see any real value in the tool, much less see a return on your investment.
Maybe you’ve decided a healthcare CRM just isn’t for you or your organization.
Putting off or turning off healthcare CRM may seem like it makes sense … right now. But we’re here to show you the bleak landscape living without CRM in 2018 creates. Picture your favorite post-apocalyptic movie franchise – the dirty faces, the animal skin clothes, the primitive concerns, the uneasy new world order. Add in some confusion and a healthy distrust of whoever’s in charge (is it anyone?), and you’re getting pretty close to the idea.
Living without healthcare CRM in 2018 is no place for a business that wants to thrive.
Before you start worrying about volunteering as tribute beyond the thunder dome, take a look at what you’re really missing out on without access to the data, segmentation, and insights a healthcare CRM provides.
Picture life without the ability to:
Integrate and analyze your consumer data in real-time
Execute targeted service line campaigns for very specific sub-segments of your population
Ensure compliance and data security
Create a single repository to gather and sync PHI across multiple departments and/or facilities
Manage leads throughout their journey with your healthcare organization, from awareness through to scheduling, across digital and traditional touch points
View your cumulative pipeline to understand how many leads you have and where those leads came from
Personalize digital experiences based on real consumer preference
Improve population health efforts through efforts like directing individuals to the appropriate care when they need it and promoting overall wellness initiatives like healthy eating and exercise.
Measure performance based on effectiveness to adjust tactics and spend in real-time
Connect your campaigns and programs to actual dollars and show a real return on investment
Does that sound like the environment you want to live in? Does it sound like a place where you can grow your business or improve the health of your population?
What about the fact that CRM pays you back $8.71 for every dollar you spend and can improve customer retention by 27%? Sounds like a better environment, right?
Especially in today’s competitive marketplace, healthcare can seem like survival of the fittest. And if you want to compete without resorting to survivalist tactics, you have to find and invest in the tools that will keep you on pace with modern society.
A healthcare CRM can be that tool for your organization. Just be sure to find a vendor partner with an implementation plan that allows for quick wins during your database build, who understands how to help you get more value out of your investment, and who has the vision for the future that keeps you off the planet of the apes.
Want to learn more about how a healthcare CRM can help your organization succeed now and for years to come? Download our Definitive Guide to Healthcare CRM.