Digital Presence Management: Directory Listings & Reputation Management
Build, Monitor and Maximize Your Online Presence
With the boom in mobile and constant connectivity, the opportunity to capture, engage and convert new patients has never been greater. For healthcare marketers, it’s also never been more complex—with the need to increase online visibility and maintain credibility in ultra-competitive local markets. Influence Health’s Digital Presence Management Suite makes it easy to maximize your digital footprint with presence building, reputation intelligence and social management tools. Our solutions and services include:
Directory Listings Management: Managing your location and provider listings across the web can be an extremely time-intensive and complex process—but one that is crucial to success. Without regular maintenance, you risk missing valuable patient acquisition opportunities (incomplete or missing listings), or losing the trust of newly won patients (incorrect address or contact information). Influence Health’s Directory Management Services take the pressure off your organization by creating, correcting, monitoring and maintaining your most important healthcare directory and local search listings. Our fully managed service is designed to:
- Ensure consistent and accurate location and provider information across the web, including major search engines, social networks and healthcare directories
- Boost online visibility in local search to capture more in-market patients
- Win mobile users in “near me” moments, as they search for a physician or specialist in their area
Additionally, our tools help you build an optimal online presence, with fully responsive, mobile-friendly pages for each location and provider listing. And with Brand Analytics, you can monitor the accuracy and visibility of all of your information in one convenient place.
Brand & Reputation Management: Every day, health consumers are talking about your providers and services online, whether they're on WebMD, Vitals, Yelp, Google+, Facebook, personal blogs or elsewhere. Influence Health's Reputation Management makes monitoring and responding to online chatter quick and simple. Our tools keep you connected to all the information that relates directly to your organization’s online reputation, while improving your visibility in local search and providing ongoing progress reports.
- Monitor online ratings from the most popular review sites and healthcare-specific sources
- Assess competitor profiles and campaigns and benchmark your organization against them
- Track your brand mentions online
- Generate, publish and share positive reviews and intercept negative ones
- Stay on top of new conversations with reports and alerts
Social Listening & Management: For modern healthcare marketers, it’s difficult to find time to manage multiple social networks—including constantly posting updates, having real-time interactions with followers and mining for prospective patients. That’s why we created our Social Listening & Management platform, the easiest way for your organization to build and maintain your social presence. Our intuitive, streamlined tool allows you to:
- Display comments and manage ongoing conversations from all of your social profiles in one location
- Publish relevant content across all of your social channels with a single click
- Discover new content and republish it to engage with your audience
- Track the reach, clicks, engagement and success of all social campaigns
- Find real-time leads based on social activity in your local market
We are proud to be one of the few healthcare-specific partners with a dedicated Digital Presence Management solution. Partner with our team of reputation management specialists who can help craft and execute a winning digital presence strategy that drives high-value patients to your organization’s website. Contact us to receive a complimentary Digital Presence assessment.