As Vice President of Strategic Web Services, Giselle is responsible for managing the successful delivery of services through multiple tactical teams, including web and content strategy, local SEO, web analytics, and reputation/brand management. Giselle has been at Influence Health since 2011. Her focus at IH has been primarily in Search Engine Optimization (SEO) and Web Analytics, but she has worked in the digital marketing industry for over 15 years as an e-commerce business owner, internet marketing manager and strategist, and digital marketing consultant. She has managed web marketing campaigns across a wide range of industries for both small and large, and Fortune 500 companies. At Influence Health, Giselle has become passionate about helping healthcare organizations maximize their marketing dollars using a multi-channel approach to reaching organizational and revenue goals.