As Vice President of Demand Generation, Anna is responsible for driving demand for Influence Health products through influencehealth.com, paid media, email, direct mail, webinars, and other inbound channels. She manages a team of professionals focused on content marketing, digital marketing, and product marketing. Anna works closely with the Sales and other marketing teams to develop programs and campaigns designed to drive consistent high-volume inbound leads. Additionally, she manages the measurement and reporting of marketing effectiveness. With over 11 years of marketing, communications, sales and sales operations experience, she has done everything from branding, to tradeshows, to smiling & dialing, to digital marketing content strategy development focused on business growth. At Influence Health, Anna combines her passion for marketing with her desire to drive the empowerment of healthcare consumers. She has 2 young boys and is a self-proclaimed “old” millennial mom and is fascinated with generational marketing preferences in this ever-growing mobile world.