Does the thought of logging in to update your healthcare organization’s website give you a major case of procrastination? Do you feel like your website functions in creating incredible digital customer experiences about as well as your fax machine would? Is the relationship between your marketing and IT departments closer to bickering siblings than professional teammates? Like a lot of healthcare organizations, you’re probably missing the right tools to help support both your marketing and technology development efforts.
When you start noticing the following five issues, both teams will likely realize it’s time for a new technology investment.
1. Limited Progress: Your marketing team wants to drive engagement through multi-channel campaigns, but their efforts are slowed by having to rely on IT’s help for launching and monitoring progress. Plus, the time your IT team has to spend on these granular issues leaves little bandwidth for addressing larger organizational goals. These hindrances and distractions mean your hospital or health system can’t grow as much or as quickly as you’d like.
2. Cost & Complexity: Data storage is expensive. Upgrades are expensive. Licensing and subscriptions for adding new channels and features and digital experiences are expensive. Without a system architected to grow with you, your long-term success is limited.
3. Integration Hurdles: Do your social media campaigns feed into your CRM? How connected are your current CMS and your marketing automation software? Does your call center application have any access to any of these data sets? Separate systems create a fragmented customer experience and cause you more work recreating content across channels and maintaining disparate technology platforms.
4. Security Concerns: In healthcare, security is more than just important, it’s mission critical. Hacks, denial of service attacks, privacy breaches, data loss or leaks … each one could signal monumental loss for your organization. Your assets and data need protection beyond what your team can handle themselves.
5. Development Resources: Unless you plan to invest in a CMS and never touch it, you’ll use your internal resources to extend the system’s capabilities and customize it through development. But if every application you need is built in a different language, you’ll have to spend time and money training employees or hiring new staff skilled in each development language – one more budget hurdle that slows your organization’s potential for growth.
Once you read the signs and figure out you’re ready to find a new CMS, start your research by reading our white paper chapter, 7 Steps to Select the Right Healthcare CMS, about the new requirements for outstanding healthcare customer experience management.