MEDSEEK Experts to Host SHSMD Round-Tables to Discuss Marketings Role in Meaningful Use

Due to the rising cost of chronic disease in this country, both the Office of the National Coordinator (ONC) for Health Information Technology and Center for Medicaid and Medicare Services (CMS) are looking to providers to implement technologies like secure patient portals and secure messaging by 2014. Hospitals that can prove they not only have the technology in place — but that at least five percent of their patients are actively using it — can demonstrate they have met Meaningful Use objectives and measures and qualify for incentive payments under the HITECH Act. In parallel, mandatory government programs like Medicare’s Hospital Readmissions Reduction Program have been put into effect to ensure that avoidable post-discharge readmissions are dramatically reduced. With millions of dollars in incentives and penalties at stake, hospitals are turning to their marketing departments to ask for help in increasing patient engagement, activation and compliance. Not only are engaged patients more likely to accurately understand their diagnoses and potential complications, but they tend to be better equipped to follow recommended treatment plans and implement and sustain lifestyle changes that result in improved long-term outcomes. Society for Healthcare Strategy and Market Development (SHSMD) attendees will have the opportunity to join MEDSEEK predictive analytics experts to discuss healthcare marketing’s role in driving patient engagement including patient portal adoption for Meaningful Use and influencing patient behaviors to increase patient activation to improve wellness, reduce costly readmissions and increase revenues.SHSMD Round-TablesThursday, September 20, 2012 – 12:30 – 1:45pm Table 23: Data-Driven Patient Engagement Strategies Discussion Leader: Darrin Lee, Director Patient Acquisition, MEDSEEK Table 59: The Critical Role of Marketing in Meaningful Use< Discussion Leader: Kevin Ryan, Vice President, Predictive Analytics, MEDSEEK If you are unable to join MEDSEEK’s experts at the round-tables or need more information about how your marketing department can utilize a variety of digital tactics to drive patient engagement, visit MEDSEEK subject matter experts at booth 209 at SHSMD.