Influence Health, the healthcare industry’s leading consumer experience solution provider, today announced that its newly appointed CEO Rupen Patel will be a featured speaker at the HIMSS18 Conference, taking place March 5-9 in Las Vegas. Patel will co-present with Influence Health customer Preston Gee, vice president at CHRISTUS Health, an international, faith-based not-for-profit health system, on “A New Era: The CMO's Role at the Healthcare Consumerism Table.” The session is scheduled for 11:30 a.m. on Wednesday, March 7, at the Venetian Convention Center, Palazzo B.
During the session, Patel and Gee will discuss how today’s consumer expectations and demands are changing the dynamics of the entire healthcare delivery system. As consumers have become more accustomed to real-time, online access to goods and services, healthcare companies now are being forced to differentiate on retail value propositions like cost, convenience and on-demand digital experience to build and maintain their customer base. The session will detail how healthcare C-level executives – CEOs, CIOs, CTOs and CMOs (chief marketing officers) – must work together to redefine their strategies with delivering great experience through improved patient engagement as a central goal. CHRISTUS Health, a leader in healthcare consumer experience, will share how a commitment to holistic consumer approaches and an investment in tools that tailor marketing to individuals’ unique needs is a proven competitive advantage.
“Hospitals and healthcare organizations have historically siloed c-suites, preventing them from gaining critical insights into trends that impact all aspects of the business. Today’s healthcare CRM can extend its value far beyond marketing, supporting a variety of use cases in clinical and operational domains,” said Patel. “HIMSS is an ideal venue to share our insights, and CHRISTUS Health’s first-hand experience leveraging an innovative, robust CRM to help save money, improve interdepartmental efficiencies, and provide better, more cost-effective care for patients.”
In addition to this session, Influence Health also will exhibit at HIMSS18. In Booth #12237, the company will demonstrate its data-driven, multi-channel, and highly personalized Consumer Experience Platform. Conference attendees can book their demos in advance or stop by booth during exhibit hours, March 6-7 from 9:30 a.m. to 6 p.m. and March 8 from 9:30 a.m. to 4 p.m.