Influence Health to Feature Social Marketing at Healthcare Marketing and Physician Strategies Summit

Just two months after acquiring BrightWhistle, Inc., one of the industry’s top healthcare-specific social marketing solutions, Influence Health will showcase its digital and social marketing capabilities at the 20th annual Healthcare Marketing and Physician Strategies Summit (HMPSS) April 13-15 in Las Vegas, Nevada.

Michael Sengbusch, Influence Health’s SVP Product Development, Digital Marketing Solutions, will speak with Matt Gove, Piedmont Healthcare’s Chief Consumer Officer, and Joel Cohen, Facebook’s Client Solutions Manager, on Tuesday, April 14 at 3:45 p.m. PST. The presentation, “Facebook for Accountable Care Marketing” will examine strategies and client success stories that leverage the latest Facebook marketing techniques to drive business objectives and manage population health.

“An increasing number of marketers are beginning to understand that Facebook is more than just a social channel,” stated Sengbusch. “It has become a powerful vehicle for healthcare to encourage positive patient behaviors and drive measurable results. We’re looking forward to presenting with our partners at Piedmont Healthcare and Facebook to share our experience on how marketers can expand their social media marketing efforts for healthier patients.”

Additional presentations at HMPSS featuring Influence Health and BrightWhistle partners include: Wednesday, April 15:

  • Anne Arundel Medical Center: Chad Dillard and Kelly Swan will discuss “Choosing Wisely” – their program that raises awareness and facilitates discussion around the necessity of certain tests and procedures.
  • Saint Thomas Health, Piedmont Healthcare, Scripps Health: Rebecca Climer, Matt Gove and Don Stanziano will participate on a panel with Kerry Graham from BOHAN. The group will discuss “Dealing with Accolade Addiction.”

Visit Influence Health in booth #55 and BrightWhistle in booth #54 at HMPSS to discover how the digital consumer engagement and social marketing platform can help hospitals meet their marketing and population health goals. For additional information, contact or visit

About Healthcare Marketing and Physician Strategies Summit

The Forum for Healthcare Strategists was established in 1996 by a distinguished group of senior healthcare strategists seeking an opportunity to collectively examine current and future strategies for the delivery of healthcare. The Forum provides networks of communication and support, as well as opportunities for professional development, with the ultimate purpose of inspiring new, more effective models of care.

About BrightWhistle

Established in 2010, BrightWhistle, an Influence Health company, provides a comprehensive search and social marketing solution built exclusively for healthcare providers, payors, CROs and ACOs. The Company’s proprietary and patent pending solution applies advanced technology and data-driven formulas designed to enhance a provider¹s acquisition and re-marketing campaigns. The Company provides its solution as both a Software-as-a-Service and a fully managed offering and supplies its platform to select marketing agencies to power marketing campaigns for their healthcare clients. BrightWhistle has access to both the Facebook Marketing Partners program and Google AdWords APIs, focused exclusively on healthcare and providing a fully HIPAA compliant solution to the marketplace. A winner of the 2014 Facebook Preferred Marketing Developers (PMD) Innovation Competition, BrightWhistle is headquartered in Atlanta, Georgia and can be found at

About Influence Health

Influence Health provides the healthcare industry’s only integrated digital consumer engagement and activation platform. The Influence Health platform enables providers, employers and payers to positively influence consumer decision making and health-behaviors well beyond the physical care setting through personalized and interactive multi-channel engagement. Since 1996, the Birmingham, AL-based company has helped more than 1,100 provider organizations influence consumers in a way that is transformative to financial and quality outcomes. For more information, please visit